from https://twitter.com/naval/status/1002103360646823936

> 1. Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy. > > 2. Understand ethical wealth creation is possible. If you secretly despise wealth, it will elude you. > > 3. Ignore people playing status games. They gain status by attacking people playing wealth creation games. > > 4. You're not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom. > > 5. You will get rich by giving society what it wants but does not yet know how to get. At scale. > > 6. Pick an industry where you can play long-term games with long-term people. > > 7. The internet has massively broadened the possible space of careers. Most people haven't figured this out yet. > > 8. Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest. > > 9. Pick business partners with high intelligence, energy, and, above all, integrity. > > 10. Don't partner with cynics and pessimists. Their beliefs are self-fulfilling. > > 11. Learn to sell. Learn to build. If you can do both, you will be unstoppable. > > 12. Arm yourself with specific knowledge, accountability, and leverage. > > 13. Specific knowledge is knowledge you cannot be trained for. If society can train you, it can train someone else and replace you. > > 14. Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now. > > 15. Building specific knowledge will feel like play to you but will look like work to others. > > 16. When specific knowledge is taught, it's through apprenticeships, not schools. > > 17. Specific knowledge is often highly technical or creative. It cannot be outsourced or automated. > > 18. Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage. > > 19. "Give me a lever long enough, and a place to stand, and I will move the earth." - Archimedes > > 20. Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media). > > 21. Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment. > > 22. Labor means people working for you. It's the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don't waste your life chasing it. > > 23. Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you. > > 24. Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep. > > 25. An army of robots is freely available - it's just packed in data centers for heat and space efficiency. Use it. > > 26. If you can't code, write books and blogs, record videos and podcasts. > > 27. Leverage is a force multiplier for your judgment. > > 28. Judgment requires experience, but can be built faster by learning foundational skills. > > 29. There is no skill called "business". Avoid business magazines and business classes. > > 30. Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers. > > 31. Reading is faster than listening. Doing is faster than watching. > > 32. You should be too busy to "do coffee" while still keeping an uncluttered calendar. > > 33. Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it. > > 34. Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work. > > 35. Become the best in the world at what you do. Keep redefining what you do until this is true. > > 36. There are no get-rich-quick schemes. That's just someone else getting rich off you. > > 37. Apply specific knowledge, with leverage, and eventually you will get what you deserve. > > 38. When you're finally wealthy, you'll realize it wasn't what you were seeking in the first place. But that's for another day.

1. 寻求财富，而不是金钱或者地位。财富是在你睡觉的时候获得的资产。金钱是我们转移时间和财富的方式。地位是你在社会等级中的位置。
2. 明白创造符合伦理道德的财富是可能的。如果你私下里鄙视财富，它就会躲避你。
3. 无视玩地位游戏的人。他们通过攻击玩财富创造游戏的人获得地位。
4. 出租你的时间是不会致富的。你必须拥有股权——一个企业的一部分——才能获得财务自由。
5. 你将通过给社会提供它想要但还不知道如何获得的东西而致富。在规模上。
6. 选择一个你可以和长期合作伙伴玩长期游戏的行业。
7. 互联网极大地拓宽了职业的可能空间。大多数人还没有意识到这一点。
8. 玩迭代的游戏。生活中所有的回报，无论是财富、关系还是知识，都来自复利。
9. 挑选具有高智商、富有热情的商业伙伴，最重要的是，要有诚信。
10. 不要和愤世嫉俗者和悲观主义者合作，他们的信仰是自我实现的。
11. 学会销售。学会创造。如果你能做到这两点，你将势不可挡。
12. 用具体的知识、责任和杠杆来武装自己。
13. 具体的知识是你无法被训练的知识。如果社会能训练你，它也能训练别人并取代你。
14. 具体的知识是通过追求你真正的好奇心和激情，而不是现在的热门事物来找到的。
15. 建立特定的知识对你来说就像游戏，但对其他人来说就像工作。
16. 当具体的知识被传授时，是通过学徒制，而不是学校。
17. 特定知识往往是高度技术性或创造性的。它不能被外包或自动化。
18. 拥抱责任，以自己的名义承担商业风险。社会将用责任、股权和杠杆来回报你。
19. "给我一个足够长的杠杆，给我一个站立的地方，我就能移动地球。" ——阿基米德
20. 财富需要杠杆。商业杠杆来自于资本、人员和没有边际复制成本的产品（代码和媒体）。
21. 资本意味着金钱。为了筹集资金，要运用你的具体知识，要有责任心，并表现出由此产生的良好判断力。
22. 劳动意味着人们为你工作。这是最古老也是最容易被争夺的杠杆形式。劳动杠杆会给你的父母留下深刻印象，但不要浪费你的生命去追逐它。
23. 资本和劳动是被允许的杠杆。每个人都在追逐资本，但必须有人把它给你。每个人都在努力领导，但总得有人跟着你。
24. 代码和媒体是未经许可的杠杆。它们是新富人群背后的杠杆。你可以在睡觉时创造为你工作的软件和媒体。
25. 机器人大军是可以自由使用的——它只是为了散热和空间效率而挤在数据中心里。使用它吧。
26. 如果你不会编码，可以写书和博客，录制视频和播客。
27. 杠杆是你判断力的倍增器。
28. 判断力需要经验，但通过学习基础技能可以更快地建立。
29. 没有一种技能叫做 "商业"。避开商业杂志和商业课程。
30. 学习微观经济学、博弈论、心理学、说服力、伦理学、数学和计算机。
31. 阅读比聆听更快。做比看要快。
32. 你应该忙得没时间”喝咖啡”，同时还要保持日程表整洁。
33. 设定并执行一个理想的个人小时费率。如果解决一个问题所节省的费用低于你的小时费率，那就忽略它。如果外包一项任务的成本低于你的时薪，就把它外包。
34. 尽可能地努力工作。尽管和你一起工作的人以及你的工作内容比你如何努力工作更重要。
35. 在你所做的事情上成为世界上最好的。不断重新定义你所做的事情，直到这是真的。
36. 没有什么快速致富的计划。那只是别人从你身上获取财富。
37. 运用具体的知识，加上杠杆作用，最终你会得到你应得的东西。
38. 当你最终获得财富时，你会意识到这并不是你最初追求的东西。但那是另一天的事了。

from https://nav.al/rich